How To Buy An Hermès Bag: Everything You Need To Know (2024)

How To Buy An Hermès Bag: Everything You Need To Know (1)

It’s time. You’re finally ready to be the proud owner of an exclusiveHermès bag. You’ve studied the similarities anddifferences between Birkin and Kelly bags and even learnedhow Hermès bags are made. And you’ve spent hours, days, evenmonthsdreaming about the perfect Hermès bag color. So now there’s just one more thing to figure out:how to buy an Hermès bag. Surely, it can't be that hard, right? You’ll be surprised!

Your straightforward quest to own an exquisiteHermès Birkin orKelly bag is far more challenging than just thesteep price tag. Hermès handcrafts the most coveted luxury handbags on the planet, and the company strictly limits the supply in multiple astonishing ways. This has effectively turned the question ofhow to buy anHermès bag into an obsession for women worldwide.

Royalty, heads of state, executives, and celebrities compete fiercely for the opportunity to buy a Birkinor a Kelly bag. There are twoprimaryapproaches tohow to buy an Hermès bag. One is a sprint, and the other is ayears-long odyssey. Eachleads to the ultimate prize — your very ownHermès luxury handbag. Choose yourapproachbased on which gives you greater joy — the thrill of the hunt or thedelightof thehave.

How To Buy An Hermès Bag: Everything You Need To Know (2)

What Makes Hermès Bags So Special?

Whether you choose the arduous, often years-long path to buyingan Hermès bag or the sprint, there is no denying that theBirkin and theKelly bags are international sensations. But what is it that makes Hermès bags so special that thousands worldwide are searching forhow to buy an Hermès bag?

Hermès bags are made frompremium quality leathers unique to the atelierand crafted entirely by hand. Each bag is cut, sewn, and polished by a single artisan, who will have trained with the Hermès design house for a minimum of five years before being trusted with a Birkin or Kelly. The work is painstaking, and the final quality is simply exquisite.

But the exceptional qualityand artisanship arejust part of what makes Hermès bags so highly coveted. Hermèsstrictlylimits theproductionof new Birkin and Kelly bags.

Furthermore, information about the number of Hermès bags made, in which colors, leathers, and styles, as well as when and where they may be shipped, is kept secret. For security reasons, even the Sales Manager (SM) and Sales Associates (SA) at any Hermès boutique know anything about the timing or contents of any shipments until the designer bags arrive at the boutique.

Exquisite craftsmanship, extreme scarcity, and decidedly romanticbackstories have made the Hermès Birkinand Kelly bagsthe most highly desired luxurybags in history.

From Birkin to Kelly to Constance: Understanding Hermès Bag Styles

Did you know that there are over 80 Hermès bag styles in production? These includeLindy,Picotin,Evelyne,Bolide, and manyothers.Figuring outhow to buy an Hermès bagin most styles is pretty easy. They can be purchased from Hermès online or from a brand boutique.

However, Hermès aficionados love the Birkin, Kelly, andConstance bags above all others. These are considered the “Holy Trinity” of Hermès. While collectors were the first to designate these styles as stars, the design house has followed suit. The sale of these bags is highly restricted.

The Birkin and Kelly bags are subject to a stringent quota system worldwide. Hermès allows no one to purchase more than two “quota bags” in a calendar year. If you were to buy a Birkin and a Kelly bag in March, you just have to wait until the following year before buying another. While Constance is not considered a quota bag in most of Europe or the United States, it is in France, Canada, Australia, China, Japan, and Singapore. This quota system is one (of many) reasons that figuring outhow to purchase an Hermèsbag can be so challenging.

How To Buy An Hermès Bag: Everything You Need To Know (3)

The Best Way To Buy an Hermès Bag?

Let’s seehow to buy an Hermès bag.

As you will recall, there aretwo very different answers towhere to buy anHermès bag:at an Hermès boutique or from a vetted independent dealer.It’s sort of like a “choose your own adventure.”If you want toownan Hermès bag, skip ahead.But if you value the thrill of the hunt,you’lllovetrying to get a Birkin or Kelly at a brand boutique. Let’s see why.

First,you cannot purchase a Birkinor Kellybag on the Hermès website. Instead, you must visit one of the many Hermès boutiques around the world. When you enter the shop, do not expect to see any Birkins or Kellys for sale on display. If you luck into the rare circ*mstance of aquota bagon the premises and the SA deems you worthy, you will be invited into a private room. A gloved SA will bring you a glass of champagne and a single bag from the back. With extraordinary luck, there may be two or three bags to choose from.(Wondering what it takes to be considered worthy of purchasing an Hermès bag? We’re getting there.)

But what if one of those bags wasn’t what you were looking for?Can you order anHermès bagfrom theboutique? No. There is no way to order a bag in thestyle,size, color, leather, and hardware you want unless you are an Hermès VIP who is personally invited to custom order aHorseshoe Stamp bag. While long-term customers make requests of their SAs for a specific Birkin, most requests are not fulfilled orwilltake years to be fulfilled.

How To Buy an Hermès Bagat an Hermès Boutique

As forhow to buy an Hermès bagat a brand boutique, itall starts with developing a relationship with a specific Hermès Sales Associate(SA). With an SA on your side, many things are eventually possible. You may be notified the next time a shipment comes in. With an exceptional relationship developed over time, your SA might even put a hold on a Birkin bag for youfor a couple of days.

When you go into the store, you first must find a Sales Associate willing and available to assist you. Ideally, a friend or relative will introduce you to one with whom they have a relationship.

To cultivate a relationship with your SA, make sure you:

  • Dress well when visiting the boutique —preferablyin Hermèsclothing and shoes.

  • Demonstrate knowledge of the entire Hermès line as well as the Birkinor Kellyspecifically.

  • Makemultiplepurchases at the same Hermès boutique, ideally with the same SA, to establish a purchasing history (akayour“profile”). Whilemaking a purchaseduring each visitisn’t mandatory, establishing a purchasing history is a critical step on this path to one daybuyinga Birkinor Kellybagat a boutique. Purchase from a wide range of Hermès products so you don't appear interested only in getting a Birkin bag. Consider purchasing scarves, belts, jewelry, makeup, etc.

Once you have fully demonstrated your love for the entire Hermès brand through many, many purchases in several different departments, you are guaranteed a happy SA but not necessarily a Birkinor Kellybag. However, it is reliably reported that spending a cool six figures plus at an Hermès boutique may make some bags reserved for VIPs available to you.

Even after you crack the Birkin-buying codeand masterhow to get an Hermès bag,there is no guarantee the bagyou are eventually offeredwill be the one of your dreams. It may be a Birkin of a different size, color, or leather than what you had hoped for.So, can you refuse the bag you are offered? Legally, of course! Practically, it will hamper your relationship with your SA.

If you want to build an Hermès handbag collection, youmustcontinue to strengthen your relationship with your SA throughongoing andfrequent visits and purchases. Building that collection will take timedue to the strictHermès quotasystem.

If you love the thrill of the huntand have patience and money to burn, buying a Birkin or Kelly bag at an Hermès boutique is ideal for you.

How To Buy An Hermès Bag: Everything You Need To Know (4)

The Best Way To BuyanHermèsBag

As we have seen, the best answer forhow to buy an Hermès bagdepends on your goal. If you cherish the lifestyle of an Hermès hunter and are loaded with patience, time, and money, an Hermès boutique is your answer.If,however, you crave actuallyowningthe gorgeous luxury bag, you can dopreciselywhat celebrities and fashionable women worldwide do: shop with a reputable, independent Hermès dealer.

The benefits of shopping with aspecializedHermès reseller like Madison Avenue Couture are legion. Best of all, you can select the Hermès bag style, size, color, leather, and hardware of your choice.We offer a vast selection ofstore freshbags.You can purchase anexotic skin bag crafted of crocodile, ostrich, or alligator skin. We even have an exceptionalHermès Special Order (HSS)bag collection available to you. Every single one of our Hermès bags isguaranteed authentic and is in stock, ready to be shipped within 48 hours. Shopping with a dealer is also your best chance to score one of the coveted retired colors like Graphite, Glycine, and Gris Tourterelle.

Finally, we know you are “worthy” to own an Hermès bag, and we have no quotas on your purchases.

Establishedindependent Hermès dealers like Madison Avenue Couturehave extensive knowledge and expertise in Hermès handbags.Weacquire authentic new and pre-owned Hermès Birkins, Kellys,Constance,and other bags from people who bought the bags directly from Hermès boutiquesas well asfrom other dealers. Andwedo not discriminate based on income, celebrity status, or purchasing history.

Madison Avenue Couture is America’s largest and most trusted online dealer of store-fresh Hermès handbags. We have eliminated thehurdles, years-long wait, and extensive purchasing history to prove your worthiness fromshopping foran Hermès bag. Visitourwebsite, select one or moreof theauthentic Hermès bags wehave in stock, and receive the exact bag(s) you choose within48hours of completing your purchase. If you don't find your dream bag in our collection,ourconcierge service will be delighted to assist you.

Want to know where to buy an Hermès bag? At Madison Avenue Couture.

How To Buy An Hermès Bag: Everything You Need To Know (2024)


Can I just walk in and buy Hermès bag? ›

You just can't walk into an Hermès boutique and buy a Birkin immediately. It must be ordered, and there is a waiting list. You also can't buy the Birkin, Kelly, or most of Hermès's more iconic styles online.

How does Hermès decide who gets a bag? ›

Playing the 'Hermès game'

Some bags are allocated via waitlists, others offered at the sales associate's discretion. Others are reportedly offered on a first-come-first-serve basis, particularly at the brand's original flagship location in Paris.

What are the conditions to buy a Birkin bag? ›

To buy a Birkin directly from Hermès, customers must have a purchase history with the brand. Hermès only allows boutiques to purchase a select number of Birkins on a bi-annual basis and the style of Birkin bag delivered to boutiques is rarely known ahead of time.

Can a regular person buy a Birkin? ›

If you're looking for a faster way to buy a Birkin bag than the long process of building a relationship with an Hermès sales associate, the resale market can provide an opportunity to make a straightforward purchase, so long as your desired style is available and you have the funds.

Which is harder to get, Kelly or Birkin? ›

Some areas of the US have smaller, less competitive Hermès stores where it may be easier to be offered a mini Kelly than a Birkin 25, such as in your situation. Other big city locations such as New York City and Beverly Hills are highly competitive and being offered a mini Kelly is akin to winning the lottery.

What is the most in demand Hermès bag? ›

Of all of the Hermes' bags, the most coveted one is the iconic…. birkin bag. It was actually named after actress, Jane Birkin. The bag comes in many colors, materials, and sizes.

How much should I spend to buy Birkin? ›

The price of a standard Birkin 25 Togo in the USA has risen to $10,400 in 2023, while a Birkin 30 and 35 in Togo leather are now priced at $11,600 and $12,700 respectively. Even in Europe, the price for a standard Birkin 25 Togo has seen a significant increase to €8,050 in 2023.

Which Hermès bag is an investment? ›

The value of a Birkin bag skyrockets from the moment it leaves the Hermès store. That's partly because not just any regular person can buy the bag. Only customers with a sizable purchase history at the brand are offered the opportunity to buy a “quota bag,” such as a Birkin or a Kelly.

How many Hermès bags can you buy a year? ›

If you buy a Birkin bag straight from a Hermès boutique, you'll only be able to buy two luxury handbags per year. This means you could invest in one Birkin and one Kelly, but no more. This two-bag rule allows Hermès to keep on top of orders and also maintain the exclusivity of their accessories.

Can not everyone buy a Birkin? ›

Only customers with an extensive purchase history at the French brand are offered the opportunity to buy “quota bags” such as the Birkin or the Kelly. This practice, dubbed “the Hermès game,” has kept the bags exclusive—but it's also ruffled many feathers.

How to become a VIP at Hermès? ›

VIP status is typically granted to the brand's most loyal and high-spending customers. In some cases, corporate clients and partners may receive private sale invitations through their business relationships with Hermes.

What is Birkin bait? ›

The purse is so coveted and so limited that there's a culture of so-called “Birkin bait” spending, where customers buy lots of Hermès products to bribe their way into the chance—yes, chance—to purchase one. The company knows these customers are its lifeblood, and it goes to great lengths to keep them around and happy.

How long is the waitlist for a Birkin bag? ›

How long is the waitlist for a brand-new Birkin? The world of Hermès Birkin bags is a rather mysterious one, so there are no set rules or timelines on how long you'd have to wait to be able to buy one.

What celebrity has the most Birkin bags? ›

Available in nearly every shade imaginable, the lavish collection is one of the largest in the world, valued at over $1 million. Mack estimates he ranks third, likely falling behind Singapore socialite Jamie Chua, who reportedly boasts 200, and fashion designer Victoria Beckham, who is rumored to own over 100.

How hard is it to buy a Hermès Birkin? ›

Buying your very first Birkin bag from a Hermès boutique is notoriously difficult. Unlike other luxury brands that prominently display their merchandise, Hermès often keeps its Birkins out of sight. Normally, they're not openly showcased to the public, so you can't simply waltz into a store and buy one off the shelf.

Can you buy Hermès without appointment? ›

Hermès Flagship Boutique

If you do not have a leather appointment, it's easiest to just go to the section where you want to look first (for example, silks or shoes) and wait for a sales associate to become available.

Can you only buy Hermès in store? ›

Figuring out how to buy an Hermès bag in most styles is pretty easy. They can be purchased from Hermès online or from a brand boutique. However, Hermès aficionados love the Birkin, Kelly, and Constance bags above all others.

Do you need an appt for Hermès? ›

Appointments are recommended if available. Please bring along: - The email informing you of the availability of your order (printed out or on the screen of your phone) - Proof of identification.

How long do you have to wait for a Hermès bag? ›

There is no waiting list. You just have to wait for the bags to arrive at your store or at the wearhouse. There are 200.000 Hermes Birkin Bags in circulation!


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